I had breakfast this morning with an old friend who’s a well-respected sales trainer. It’s a tradition we have of getting together at the holidays, particularly if it’s been a long time since we’ve connected. We always swap information, some business-related, some just applicable to life in general. Today my friend, who happens to be a redhead, told me about a great Web site she came across called JustForRedheads.com. Their tagline is: “Finally, beauty products designed just for redheads, by a redhead®.”
I thought back to the various redheads I’ve had in my life over the years and realized it’s probably a great marketing niche for hair products, cosmetics, and the like.
She also told me about a site that her husband had learned of, related to narrow shoes. Apparently they can be pretty hard to come by. I did a little research and came across two good sites for people in search of narrow shoes:
Learning about those specialty sites, of course, got me thinking about what a great gift-giving (and stocking-stuffer) idea it would be to focus on gifts centered around the things that make a person unique. Generally speaking, we’re really good at hobby-related stuff (golfers, musicians, casinogoers, movie buffs, gourmet chefs, dog owners, etc.), but how often do we think to go after gifts that can actually make someone’s life easier?
Here are a few other similar (in my opinion) kinds of needs and sites to accommodate them:
Nursing Mother Supplies claims to be one of the premiere, boutique providers of breast-feeding supplies in the United States.
This page lists Web sites that sell, list or discuss products for short people.
AA and recovery gifts; AA Big Book, 12-step books; medallions; drug-addiction books, AA merchandise.
Find cruelty-free & eco-friendly vegan gifts plus everyday vegetarian grocery for your family, friends, and yourself!
The catalogue of products for the visually impaired and hard of hearing.
Interestingly, the two top sites for left-handed products both originate in the UK. Do they have more lefties than the US?